More than ever, the expression “information is power” is true. Additionally, while the Perceptions that other people possess of your business has always been critical – with the advent of social media and “real-time information” – the proactive control of the Perceptions surrounding your business is absolutely vital to your long-term success. Why? Because social media can make a bad, or even worse, a false Perception of your business into “reality” very quickly. Once the negative Perception is picked up by Social Media, it does not matter where the truth lies. As part of the Andover Partners Methodology, we teach you how to proactively generate the Perceptions you need to about your business in real-time and regardless of the business situation, or the current stress you might be experiencing.
Numerous studies show that a typical “dissatisfied customer” will tell between 9-15 people about their experience, while “happy customers” tell about 4-6 people about their experience. We call this the Whisper Factor when it applies to Social Media because – for a complex set of reasons – bad news spreads faster than good news. As such, another Benefit of working with Andover Partners is that we have a proven, time tested (and in many cases battle tested) process for ensuring that the Whisper Factor works in your favor because we show companies HOW people the world over make their “buying decisions,” so that you can ensure that you are sending out into world the Information that is required and necessary to generate the Perceptions you seek.
Without question, one of the most important Benefits that Andover Partners helps its Clients with is the ability to understand the “linkages” between the Benefits that their business portrays to deliver to their customers’ and those customers’ (1) personal experience, (2) personal expectations and (3) personal needs. Unless the Decision Makers in a company understand how these three factors interact in the customer’s Perception, the ability to maximize the success of the business model will be limited and in some cases, handicapped or even blocked.
